Overcoming Speed to Market Hurdles

September 15th, 2009 by Reg Gustafson

Hurdles which prevent speed to market; purchasing requisition and fund allocation.

At Clinkenbeard we turn requests for quotation around in 24 hours or less. As we go about our daily business quoting work for customers, it is not difficult to identify hurdles which can prevent successful speed to market during this stage in the process.
(Indeed, the whole process must be streamlined to eliminate bottlenecks which stall the process of prototype part procurement. One of those potential bottlenecks we will address now.)

One common reason for delay in this process comes during the stage of obtaining “signatures” or approval for funds to purchase initial prototype hardware. As we make follow-up calls to check status on recent quotations, we speak with purchasing agents who have spent weeks to obtain purchase requisitions and approval to spend funds – only to find the process stymied at this stage in the development.

The purchasing agent then informs the supplier that the quoted delivery date must still be maintained, in spite of the two weeks spent obtaining authorization to spend funds. At this point, stress levels are high and relationships can be damaged. Contingency plans must be put in place to prevent or address these types of internal delays so that the authorization process can be expedited, just as the rest of the process is expedited to procure prototypes quickly.

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  • MarkinRockford
    Here's a question: How can e-communications (whether via email, Twitter, blog, or other) assist in keeping everyone at the same status point in the overall process, so that no one is overly surprised when a componenet of the process emerges as a critical cost-increasing element?
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